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How Poor Cybersecurity Affects Your Business’s Reputation

February 24th, 2023 | Cybersecurity

Cybersecurity is a critical issue for businesses of all sizes, as a cyber-attack can not only cause financial losses, but also damage a company’s reputation. Here are some ways that poor cybersecurity can affect your business’s reputation: 

How Will Poor Cybersecurity Affect Your Business’s Reputation? 

Loss of customer trust 

A breach can cause customers to lose trust in your business. They may feel that their personal and financial information is at risk as well as can cause customers to feel unsafe and insecure when doing business with a company. This could lead to increased customer attrition and customers being less likely to invest further in their relationship with your business. 

Damage to brand reputation 

The negative publicity surrounding a cyber-attack can make customers and potential customers view your business in a negative light, which can be difficult to recover from. Negative news about a company’s cybersecurity practices can spread quickly, and it can be challenging for the company to regain customer trust once it has been lost. 

Loss of business partners 

Business partners may also be less likely to do business with a company that has been impacted by a cybersecurity breach. They may feel that your business is not taking the necessary steps to protect their information and may choose to work with a more secure company. Increasingly businesses are adding requirements about cybersecurity and data breach notifications in their service agreements. 

Legal action 

Can also result in legal action, which can be costly and time-consuming. In some cases, your business could be held liable for damages caused by a cyber-attack, which can further damage your reputation. 

Higher insurance costs 

Poor cybersecurity can also result in higher insurance costs, as insurance companies may consider your business a higher risk. 

Difficulty attracting new customers 

A business with a poor cybersecurity reputation may have difficulty attracting new customers, as they may perceive the company as being less secure. 

Loss of sensitive data 

Can also lead to the loss of sensitive data, such as customer information, financial data, and confidential business information. This can lead to further damage to your reputation, as well as financial losses. 

Today, cybersecurity is more important than ever. Experiencing any of these consequences to having poor cybersecurity posture can make it difficult for your business to recover. It’s important to take proactive steps to protect your business from cyber threats and to maintain a good reputation. 

Start Controlling Your Risk 

Every business needs to be talking about its cybersecurity. Let Aldridge help you move from conversation to action on your cybersecurity initiatives. Take a look at our IT Security page to see how we can help.